You can add an email address, WhatsApp, or phone number as alternate ways to contact. Here are the best contact form best practices which should be kept in mind while designing a Contact us form. It’s well-organized, quick and painless. Unlike social media, contact form allows users to communicate with you privately which builds confidence and closes sales. If all that fails, users simply need to click on the (? – a platform we’ve got a lot of experience with here at Venture Harbour. Do you want to improve your contact form page design? In fact, we use Intercom on the Leadformly website to provide instant customer support for users and a direct contact channel for people who prefer an immediate response to filling out forms. , they’ve gone for footer forms instead of a dedicated contact page. Forms are difficult. And, like many of the examples we’re looking at today, Zeroqode reinforces its contact page with a chatbot, this time powered by. If you’re a fan of Zendesk’s contact and customer support system the good news is you can implement it for yourself by trying out Zendesk’s range of support and sales products. And to throw this theory further out of the window. Sleeknote makes it very clear which type of actions users can take via its contact page and this reduces the number of irrelevant messages coming in. By guiding users through each stage of your form, you’re able to get more information from them without those lengthily forms that put so many people off. Despite all the advances in web design, UX design and conversion optimisation, the average conversion rate still sits around the 2%-region in 2020. MailrLite’s own contact page is about as good as an example as you’ll find. While most users want to contact you privately, some may prefer to get in touch on Facebook or Twitter. A very good contact kind web page design encourage extra customers to contact you thus boosting your conversions. 8291791. This is the approach you should be taking with your contact forms. As the chart above shows, the top 25% brands in search achieve more than double the median average conversion rates (on average) and the top 10% almost five times more conversions (again on average). If you like this multi-step design, you can download the source code from Codrops and customise it to meet your needs. Keep scrolling and Zendesk provides direct links to resources for each of its products, which are all packed with guides, FAQs and other useful resources. The contact form itself is quite simple in appearance but there’s quite a lot going on at the code level. You can do it as a drop-down field, with company departments as choices, or a prediction of what the reason might be. Much like Moosend, Zendesk also has to provide different contact and support options for both potential and existing customers so it will be interesting to compare the two companies’ approaches. , which offers a free chatbot builder for businesses using the company’s free CRM. This kind of navigation is a dying breed but it means users are only ever one click away from the contact page. Other important contact form fields to include are: Reason/Subject of the message. Many premium WordPress themes come with built-in styles for forms. Disclosure: We sometimes use affiliate links which means we may earn a commission if you buy something through our links. Now, if you’re wondering how effective this has been for Brandwatch, there just so happens to be a case study on the Drift website that explains how much of an impact its chat software has had. If you’re looking for an all-in-one solution to customer management and marketing automation, you definitely want to, try out ActiveCampaign’s 14-day free trial. Here’s Airtame’s contact form with only one column. Brandwatch is by no means the only company using Drift to enhance its contact page, either. Whether you are running a personal blog or a business website, a contact form page helps users reach out to you at any time while visiting your website. For now, let’s see how to increase contact form usability. Existing customers can get in touch with Moosend’s support team by clicking the Contact Support and visitors also have the options of live chat for an instant response, as well as a help section and a number of webinars for guidance on using Moosend’s software. How to Create an Email Newsletter the RIGHT WAY (Step by Step), Free Business Name Generator (A.I Powered), How to Create a Free Business Email Address in 5 Minutes (Step by Step), How to Move WordPress to a New Host or Server With No Downtime. 12 Best Practices for Contact Form Page Design (with Examples) May 27, 2019. There are no restrictions, long list of fields or strict validation to get in the way. It ensures them that there are real people behind your contact form page who will be answering their questions. TrueNorth recommending anyone to remove the contact page from their website but Rejoiner does provide a fitting (even if extreme) example of the alternatives to traditional contact forms. is one of the best email marketing solutions for eCommerce brands and it takes a no-nonsense approach to contact page design by simply not having one. Hitting the Meeting for a coffee option brings up a nice and short general enquiry form while the Your great project selection returns a more in-depth form. takes a more traditional approach to contact page design with this vertical form aligned next to a trio of almost-CTA prompts: Book a demo, get inspired and become a partner. The first impression is less intimidating than a long form with lots of question fields. Your contact form is a lead generation tool designed to capture interest from potential customers and provide a channel of communication and support for your existing customers. A web form, especially a Contact Us form should have a CAPTCHA or some other type of Challenge-Response system to stop the automated traversing of the web form. Excellent article – some great tips about contact form pages that I’ll be implementing! We recommend using a drag and drop page builder plugin to create your contact form page layout. by simply optimising the field labels on the original. Email Marketing Software I’m then asked if this information answered my question and, if I’m still stuck, I can click, and my question automatically appears in the. Requesting for E-mails Politely. And our first form best practice suggestion is that contact forms should be the primary contact option for users. Your contact form page should be inviting and welcoming to the users. But I do like Zendesk’s approach from a pure UX design perspective. Moosend decides to favour sales over support – and that’s fine. We talk about contact form best practices for your website, including the best questions to ask when it comes to booking clients. There tonnes of articles listing best practices for designing best practices but there’s no single formula for a contact form that actually generates conversions. . Confirmation email to requestor: Reply to address: I would think it would be best to either use your main contact email or a noreply email. That’s why we recommend that keeping your contact form fields to a minimum level and only add fields that truly help you better understand the user’s question. As we’ve seen before, though, this theory doesn’t pan out in the real world of form optimisation. This time we’re looking at a fullscreen, multi-step offering that would make a fine alternative to the traditional contact page. You can add photos of your office, store or support team to reflect your company’s culture and values. Tune is actually using Marketo to create its forms and this, admittedly, isn’t one of the platform’s biggest strengths. While this might not be the ideal customer support setup, it is a good example of how small businesses can provide online resources to mitigate a lack of a complete support team. Finding out that your contact form submissions are not reaching their destination can be frustrating. These are the kind of benchmarks you should be aiming for. As for the forms themselves, these are created with. For technical support, it encourages users to turn to video tutorials, its knowledge base and user guides to solve basic problems. You’ll find a whole bunch of. Trusted by over 1.3 million readers worldwide. The purpose of any contact form is to generate leads from the website. If you’re thinking this doesn’t look like a high-converting contact form, then you might be right – but Brand watch has another trick up its sleeve. )Help button at the bottom-right of the screen to contact Zendesk Support via its live chat system. 7 min read. Digital Marketing for Dentists: Contact Form Best Practices If you’re not taking advantage of this often overlooked digital dental marketing tactic, you’re missing out on more than you know. 1. One of the best practices for contact forms is evaluating the contact form. Tune is another company that includes key conversion goals on its contact page, alongside a simple form and a chat widget. is an email marketing software provider and like many of the companies we’ll be looking at in this article, it needs to provide extensive contact and support options. One click of the Chat to Us button and users are greeted with a chatbot powered by Unbounce’s own chat engine, which you can also make use of by choosing Unbounce as your landing page builder (it happens to top our list of best landing page builders). and this median hasn’t changed a great deal over the past five years. You can click here to sign up for a free trial and all you have to do is fill out a tidy multi-step form to gain free access to Zendesk’s product for 14 days. Gives everything a more authentic and enjoyable experience. 12 Best Practices for Contact Form Page Design (with Examples), why it is so important to build an email list, 7 Best WordPress Backup Plugins Compared (Pros and Cons), How to Fix the Error Establishing a Database Connection in WordPress, Why You Need a CDN for your WordPress Blog? In terms of generating valuable leads and interactions from users, possibly not so much – but that’s Zeroqode’s call to make. button, I haven’t got any criticisms. We hope this article helped you learn the best practices of great contact form page designs. But this is another example of the contact form taking a back seat while Tune encourages users to complete specified action and uses a chatbot to capture leads who might otherwise slip away. You probably hear stories from other firms about how many leads their website generates, but have not been able to replicate their success. Back to Top. At the very least, you want to make sure users have typed in a valid email format (unlike above) and the same goes for phone numbers, if you’re asking for this information. Regardless, it packs some impressive features and this includes its own dedicated form builder tool. One more tip: keep the field for the message big enough. On November 9, 2015 / Client Resources . For more pressing matters users can contact the support team although they’ll have to wait for a response. Serene You’ll find a whole bunch of case studies on the Drift website and one of my other favourite examples is Rejoiner. J2e3. Before users can fill out a single field they’re reminded about why they should be signing up for a free trial instead. It is not inviting if you have to write your message in a tiny window. We’ve curated this list of best practices, to apply to virtually every type of web form. document.getElementById("comment").setAttribute( "id", "a80fd98eeda41c95a3ad0e5ad6417690" );document.getElementById("e6ea832e78").setAttribute( "id", "comment" ); Don't subscribe Reply-to address 3. And an option that is handled with patience and care. Much like Moosend, Zendesk also has to provide different contact and support options for both potential and existing customers so it will be interesting to compare the two companies’ approaches. You don’t put a contact form on your website to get an inbox filled with. You will need a contact form plugin to create a form and then add it to your contact page. Thanks for the article, I would like to do your point number 9, see my attachment; Can you explain how to add that tick box please. A greeting, followed by a welcome message can make it look more polite and helpful. Last Name. but the aim with its contact form is a little different. Great article guys, and I appreciate the example you have shared as well. A previous study looking into the performance of different types of web form revealed that contact forms are by far the worst offender with. As the chart above shows, the top 25% brands in search achieve more than double the median average conversion rates (on average) and the top 10% almost five times more conversions (again on average). Notice how the copy is very friendly, quite literally inviting people to get in touch with its team. So the short-form concept clearly doesn’t always increase conversion rates and you’ll see this in a lot of the examples we look at in this article. By this point, Unbounce has prompted users into leaving specific types of queries but it doesn’t stop them from putting other questions or enquiries to them. In terms of removing friction for the end user, this is great. This helps you capture partial entries from your forms. We’ve tested a lot of multi-step form designs over the years and found them to increase conversion by as much as 743%. Use contact forms and use … I’m then asked if this information answered my question and, if I’m still stuck, I can click Contact Support and my question automatically appears in the description box. to place chat widgets on its website, including its contact page where the bot delivers a special message. Contact Form Best Practices. Instead of asking users for personal information from the get-go, BrokerNotes puts all the focus on them by asking what it can do to help. You created one contact form, and it has been live for a while. A lot of the examples we’ve looked at use techniques to segment and qualify these leads by restricting options or guiding users towards specific types of interactions – eg: quote requests, sales enquiries, technical questions, etc. Registered office: The Manor House, Howbery Park, Wallingford, OX10 8BA, UK. You can also find us on Twitter and Facebook. Unsurprisingly, the company is more interested in people signing up for 30-day trials than reading messages that say “hi”. Contact Us Page Best Practices, Ideas & Examples Updated February 18, 2020 By ShivarWeb Staff Disclosure: ShivarWeb may receive a commission when you … Adding photos of your team members and staff on the contact page makes it more personable and welcoming. In addition to having a contact page, this approach puts a contact form in your website’s footer, essentially turning every page into a contact page. Now, if you’re wondering how effective this has been for Brandwatch, there just so happens to be. You will need some HTML, CSS and PHP skills – or a developer with the same skills – to work with the source code, but this can be a good option if you want something a little bit different from typical WordPress plugin contact forms. Having created plenty of contact pages over the past 10 years, some fresh inspiration and good ideas are always welcomed! The answer to this question really comes down to what you’re looking to achieve with your contact forms. , though, this theory doesn’t pan out in the real world of form optimisation. The friendly welcome. What is the Catch? Children's Ministry Volunteers . The experience of using Moosend’s contact page is straightforward and you can find the contact details you need instantly. If you are not getting email notifications, then follow the instructions in our guide on how to fix WordPress not sending emails issue. 1. Contact forms best practices: 0: The form goal: Yes, there is a point number 0 because I consider it essential. First, Moosend provides a dedicated contact channel for people who want to contact the sales team and talk about pricing, plans, features, etc. through form optimisation and improved the quality of our leads so that more of them turn into paying customers. Why … Active Campaign brings us back to design concepts for contact pages that need to offer multiple options for users. Since more and more people are researching and shopping online, your website must provide a way for potential and current customers to contact you. , 8,300 total conversions via Drift, 674 meetings booked through the bot and 1,300 email captures. Setting up mail (header and message) properly is essential for successful mail delivery. Lead Generation Tools A previous study looking into the performance of different types of web form revealed that contact forms are by far the worst offender with an average conversion rate of just 1%. button, I get an instant of related FAQs and answers helping me with my problem. If your business can handle it, also include a phone number, social media links and your address. If you have different pages for different departments, then point users in the right direction. This concept would be perfect for the kind of no-contact-page approach used by Yummygum, where the form pops up as soon as users click on your contact button. And to throw this theory further out of the window, conversion rates increased by 19.21% by simply optimising the field labels on the original. Most people just add a contact form, and then forget about it. The key thing to learn from this example is that your forms aren’t the only deciding factor in form conversion rates – you also have to consider how your contact page is structured and integrated on your website. Join our team: We are Hiring! We’ve also included great examples of each practice to help you better apply the concepts to your own forms. Regardless, it packs some impressive features and this includes its own dedicated form builder tool. One approach we don’t see too often is footer form designs, but they can be highly effective. A contact form page is a must-have for all websites. Name * First Name. Users can click Contact Sales to fill out the relevant contact form or click on the sales email address link to send an email from their chosen email provider. If you answered ‘Yes’ you are in the right place! Your users will need to add their email address when filling out the form. Review the performance against your goals, and try finding out the problem points which is hindering the process. Your contact us page shouldn't be similar to a game of 20 questions. If you are using MailChimp, then you can follow these instructions. Use a single-column layout 2. Both of these multi-step forms were built and optimised using an advanced form builder tool called Leadformly. Confirmation. SleekBot can take care of these and pass along the useful interactions to part of the company’s sales team. Our team created it to be the most beginner friendly contact form plugin for WordPress. Users who need technical assistance can click. In addition to having a contact page, this approach puts a contact form in your website’s footer, essentially turning every page into a contact page. Contact form best practices for email deliverability. Your contact form is a lead generation tool designed to capture interest from potential customers and provide a channel of communication and support for your existing customers. 1. The free version of WPForms is available on WordPress.org official plugin directory. As soon as interested parties click on the Talk to Us button, they’re taken to an enquiries contact page. (Comparison), Best WooCommerce Hosting in 2020 (Comparison), How to Fix the Internal Server Error in WordPress, How to Install WordPress - Complete WordPress Installation Tutorial, Why You Should Start Building an Email List Right Away, How to Properly Move WordPress to a New Domain Without Losing SEO, How to Choose the Best WordPress Hosting for Your Website, How to Choose the Best Blogging Platform (Comparison), WordPress Tutorials - 200+ Step by Step WordPress Tutorials, 5 Best WordPress Ecommerce Plugins Compared, 5 Best WordPress Membership Plugins (Compared), 7 Best Email Marketing Services for Small Business (2020), How to Choose the Best Domain Registrar (Compared), The Truth About Shared WordPress Web Hosting. Simply put, it helps you get more leads without increasing your traffic. Zeroqode gets right to the point on its contact page, providing a simple, easy contact form for people to fill out. And, if you like the idea of adding this kind of bot to your contact page/website, simply visit Drift for more details. So it relies on a simple contact form and email automation to segment and handle queries. And, if you’d like to create this kind of contact form on your website, you might be interested to know this was all achieved using the. written by Unbounce’s former Senior Conversion Optimizer, , showing how following the golden best practice of reducing the number of fields in a form resulted in. Pastor360 Coaching. However, adding alternate ways to contact can help users decide what works best for them. Every form has a goal, you want to get something from it. The difference between a high converting contact form and a low converting one is often very small. Moosend is an email marketing software provider and like many of the companies we’ll be looking at in this article, it needs to provide extensive contact and support options. From address. Further Reading. Let me be clear, I’m not recommending anyone to remove the contact page from their website but Rejoiner does provide a fitting (even if extreme) example of the alternatives to traditional contact forms. In this case, one form isn’t going to cut it and Moosend has to create a single contact page that directs users to where they need to go. Have a set standard of goals you want to achieve through the contact forms. Let the user decide the best way to reach you based on their need. You can. Now that you have created a contact form, let’s take a look at the best practices of contact form page designs that can help you boost your conversions. messages and spam from bots. The following are some best practices for contact form development and implementation, some of which also apply to order forms. Emails are best sent with a from: email address that matches your site’s domain. Often users get form fatigue and leave before completing the entire form. By Steven Johnson / November 16, 2019 January 11, 2020 / UI/UX Design, Design Guides, WordPress Guides. One of the key instruments for creating trust in your customers is the “Contact Us” page. To combat form fatigue, many advanced form builders like Wufoo and WPForms come with form abandonment addons. Put some meat on Submit. MailrLite is a business run almost entirely by remote workers and its products are largely designed for remote professionals, entrepreneurs and freelancers. All Here are five best practices for contact forms. Form validation is best practice for contact form. It depends on which email service provider you are using. . Follow these best practices to ensure that visitors will keep coming to you to ask questions, seek help, and to learn more about your business! People with more specific or general queries can fill out the contact form although it’s a safe bet these contacts won’t be treated as a priority over the clear conversion goal Sleeknote is aiming for: bookings. They’re greeted with an interactive help bot. Hey Guys - We currently just have an email address on our 'contact us' webpage, and I'm going to switch that to a Marketo form to save us from manually inputting 'contact us' leads into Salesforce / Marketo. Find complete contact details and address on this page. Form Layouts: 6 Best Practices and Great Examples to Follow. Redirecting users give you a chance to show them your most helpful resources such as your most popular content or offering a discount code. and customise it to meet your needs. , an AI customer support system that provides instant answers to common user problems. takes a more traditional approach to form design on its contact page with a classic vertical layout. Have … BrokerNotes is an online platform that helps investors choose the best brokerage firm for them, based on what they’re investing in and their level of experience. Directly after its nice and easy contact form, the company hits you with a big, bold CTA section asking which kind of project people want to work on. Many website owners often don’t pay much attention to their contact page. Best practice to set up mail. If you’re a fan of Zendesk’s contact and customer support system the good news is you can implement it for yourself by trying out Zendesk’s range of support and sales products. Finding Balance 2015. This means users don’t even need to fill out a form to put their questions across, which not only increases conversions but also limits the number of not-so-useful messages reaching Sleeknots email inbox. Zendesk horizontally aligns its two contact options and I do like the fact that this makes them both visible to each type of user at the same time. Zendesk provides customer service and sales software for businesses so you would like to think its own contact page is an example worth learning from. Best practices for mobile-optimized contact forms include: opting for fewer fields, using auto-focus on the first field, placing labels above the fields, using the “show password” option to avoid mistypes, replacing dropdowns with radio buttons and be finger-friendly by using sufficient spacing between elements. Brandwatch takes a more traditional approach to form design on its contact page with a classic vertical layout. but you can see the benefit of choosing welcoming language on your contact page. If you’ve ever read any article on form design best practices, this is probably the kind of contact form you would go on and design afterwards. You contact form page doesn’t need to be plain. If you’re looking for an all-in-one solution to customer management and marketing automation, you definitely want to try out ActiveCampaign’s 14-day free trial. Here, the company is using a multi-step form to tell users which kind of interactions it wants to receive and increase the quality of its contact leads. Adding an address and location on the map helps boost user confidence in an online business. As you can see, the company vertically stacks five input fields and one drop-down list – all of which are required fields – over a textarea for users to write their message. I think sounding more human is key. If that doesn’t do the job, ActiveCampaign also has its own live chat system and you can use this feature on your own website by signing up to ActiveCampaign. So, sticking with just one column is always your best bet. Copyright © 2009 - 2021 WPBeginner LLC. Finding Balance 2016. Ecommerce Contact Form Best Practices. If you want to get more automated in this process, download our free form templates for ARForms WordPress contact form plugin to utilize in your forms and look really professional. WPBeginner® is a registered trademark. For the record, ActiveCampaign is the best all-round CRM, email marketing and marketing automation software platform that we’ve used in almost a decade here at Venture Harbour and it still powers the majority of our marketing strategies to this day. You might not be comfortable with such a casual tone for your own brand (birds and bees anyone?) … If you are not already building an email list, then see our guide on why it is so important to build an email list. Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi. is another software provider that has to provide contact and customer support for a range of different users types, from potential customers and existing ones to journalists and marketing partners. If you want to effectively use your contact forms for maximum conversions, then you need to focus on the right techniques. When you create a multi-page form or a form with a lot of fields, then you risk reducing your conversion rate. There’s also an option to add attachments for users with technical problems (eg: for attaching screenshots of an issue with the software). Which allows you to sort the leads and customer support cases from the spam and wastes of … Nothing sucks more than long forms; It ain’t intelligent. That said, you’ll want to be a paying customer with its sales software to make the most of the contacts and data your bot generates. So, even though Zeroqode is leading with its simple contact form, the company is still making it clear to users what kind of interaction it wants and making it highly accessible. You can add a check box to ask them to join your email list as well. Table of Contents: 1. Few of the examples we’ve looked at today provide visitors with seven distinct options in such a concise way. We’re pretty confident that we know a good form when we see one and here we’ve got 15 of the best examples from 2020 to inspire your own form optimisation campaigns. Avoid looking like spam. Our first example today was a multi-step concept by designer Mary Lou and we’re back with another piece of work by the talented woman. Often, this is the only direct contact your patrons will try to initiate with you. 290356105. Please Do NOT use keywords in the name field. The most common form design “best practice” you’ll come across is the theory that shorter forms achieve higher conversion rates. And, if you like the idea of adding this kind of bot to your contact page/website, simply visit, If you like this multi-step design, you can. What are the Costs? If all that fails, users simply need to click on the. When users click on the “Contact us” link, they’re greeted by Reggie, another friendly chatbot powered by Drift. Dutch design studio Yummygum opts for a two-step process to its contact form, which pops up as soon as users click the Contact button located in the site’s header.
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